About the brand: Under Armour

About the brand: Under Armour

Under Armour is a popular brand known for its high-quality athletic gear and clothing. Founded in 1996 by Kevin Plank, the company started with a simple goal: to create a shirt that would wick sweat away from the body, keeping athletes cooler and drier during workouts and games.

Plank was a former college football player who had grown frustrated with the sweaty, heavy cotton t-shirts he had to wear during games. He saw an opportunity to create a better product, and began developing a prototype for a new kind of shirt.

After months of trial and error, Plank finally landed on the perfect design. His new shirt was made from a special type of moisture-wicking fabric that was light, breathable, and comfortable. He began selling the shirts out of the trunk of his car, and quickly gained a loyal following of athletes who loved the product.

Since then, Under Armour has grown into a global brand with a wide range of products, including shoes, hats, gloves, pants, and more. The company has expanded into new markets like fitness technology, and now offers a range of wearable devices and apps to help athletes track their workouts and reach their goals.

Under Armour has also become known for its commitment to innovation and technology. The company has invested heavily in research and development, and has developed a range of proprietary technologies to improve the performance and comfort of its products. One of its most popular technologies is the Charged Cushioning system, which provides a responsive, cushioned ride for athletes.

In addition to its commitment to innovation, Under Armour is also known for its commitment to social responsibility. The company has implemented a range of sustainability initiatives, including reducing waste and energy consumption in its manufacturing processes, and using recycled materials in its products.

Overall, Under Armour is a brand that has built a strong reputation for quality, innovation, and social responsibility. With a wide range of products and a commitment to improving the performance and comfort of athletes, Under Armour is a brand that will continue to inspire and motivate athletes around the world for years to come.

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